Seeking to differentiate cable industry from broadcasters, NCTA s...
Seeking to differentiate cable industry from broadcasters, NCTA said its MSO members “will comply voluntarily” with FCC’s equal employment opportunity (EEO) rules even though they recently were struck down as unconstitutional by U.S. Appeals Court, D.C. In resolution unanimously…
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approved by its board Wed., NCTA adopted “self-enforcing version of the FCC rules,” committing each cable operator to conducting at least 2 annual diversity recruitment efforts. Cable operators also agreed to spell out details of their outreach programs in their public inspection files. NCTA said it was instituting certification program to ensure compliance with voluntary guidelines. Board approved funding of 6 National Assn. of Minorities in Cable (NAMIC) scholarships to CTAM’s Advanced Executive Program at Harvard Business School in June. Unlike broadcasters, who fought EEO rules in court, NCTA has firmly backed FCC’s new regulations. In brief statement Thurs., FCC Chmn. Powell praised NCTA board for its resolution committing cable operators to “a program of voluntary outreach to minorities and women to fill job vacancies.” Stating that “diversity in the work force is good policy and good business,” Powell said “much can be accomplished through this kind of voluntary program.”