Hallmark Channel CEO Lana Corbi was in Washington this week to me...
Hallmark Channel CEO Lana Corbi was in Washington this week to meet with members of House Telecom Subcommittee as well as FCC staff. She told reporters her message was simply that dual must-carry was wrong policy and that independent…
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cable networks such as hers would have tougher time negotiating carriage agreements if broadcasters got 2 bites of apple. While she wasn’t disputing broadcasters’ right to be carried, Corbi questioned whether they should be allowed to eat up so much cable system capacity by having guaranteed analog and digital carriage. She said Hallmark channel was willing to compete with others for carriage but wanted “level playing field.” Corbi also expressed concerns about consolidation among cable MSOs, saying reaching carriage agreements with fewer and fewer players was critical for success of her network, which now is carried on systems passing 44 million homes. Hallmark, which is owned by Crown Media, hopes to be in 50 million homes by end of 2002 and reach 60 million shortly thereafter.