NATPE Pres. Bruce Johansen chose May 19-21 Pa. Assn. of Bcstrs. (...
NATPE Pres. Bruce Johansen chose May 19-21 Pa. Assn. of Bcstrs. (PAB) convention to discuss “present and future” of programming association he heads. More than dozen major syndicators withdrew from NATPE exhibit floor at Jan. conference in Las Vegas…
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(CD Jan 24 p7), and Assn. has been working to bring them back in scaled-down version. At board meeting last week, NATPE agreed on several steps looking toward becoming “a magnet to attract program buyers” from major TV station groups, Johansen said. They include free registration and hotel rooms, plus other “special activities and events to attract the buyers,” he told us. Also on PAB agenda will be “A View from Washington,” featuring Roy Stewart, chief of Bcst. License Policy of FCC Media Bureau, presentation by Chris Rohrs, pres. of TV Bureau of Advertising on “Selling Against Cable and Internet.” Arbitron Senior Vp Kevin Smith will report on current Philadelphia experiment with electronic people meters (where participants take meters with them outside home) and Nielsen Vp Stephen Posnock will discuss progress of its use of local people meters -- where such measurements have recently started in Boston and caused revolt among TV stations there (CD April 25 p7).