Rights issues remain a big roadblock to expanding entertainment o...
Rights issues remain a big roadblock to expanding entertainment over wireless, said Elizabeth Sherman, vp- business development for Endemol USA, Thurs. at the Global Wireless Summit in L.A.: “As soon as you get a handset manufacturer and carrier involved,…
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you open up very complicated rights issues.” Ralph Simon, chmn. of the Mobile Entertainment Forum, expressed frustration with U.S. record labels, which he said “have been placing onerous conditions for their content usage, as a way of asserting their providence. But in the process they are killing the goose that could lay them a golden egg in the future. The reason places like Japan are so far ahead of us in this technology is that the Japanese copyright organization did everything they could to facilitate rights and licensing. Record labels should not see this as a land grab but should find communion with [aggregators] to advance this technology.”