Monster Cable put its name on the San Francisco Giants’ home. Th...
Monster Cable put its name on the San Francisco Giants’ home. The Brisbane, Cal.-based AV cable supplier is said to have paid at least $6 million for the naming rights to the 44-year-old stadium, beating out Oracle, Organic Inc.,…
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Macromedia, Virgin USA and Wells Fargo. Monster signed a naming rights contract Mon. and many of the signs around the newly named Monster Park will be updated for Sun. night’s San Francisco 49ers-St. Louis Rams football game, the San Francisco Chronicle reported. The 49ers’ team officials told the newspaper the name was a good match for a professional sports stadium, noting the Chicago Bears’ legendary “Monsters of the Midway” defense and Fenway Park’s fabled left field wall, “The Green Monster.” The team and city will split the sale proceeds evenly, each getting at least $3 million. Monster and 49ers officials wouldn’t release the exact amount of the winning bid. The San Francisco Board of Supervisors voted in July to authorize the sale of the stadium name. The city-owned stadium opened April 12, 1960, as the Giants’ home. The 49ers played their first game there in 1971. It originally was named Candlestick Park after the point of land it sits on and 1996-2001 was called 3Com Park. It reverted to “Candlestick” after the 3Com deal expired. The Giants left when Pacific Bell Park (now SBC Park) opened in 2000. A few board members, who objected to selling the naming rights, have placed a local measure on the Nov. ballot that would retain the name Candlestick.