For TiVo, which has yet to land an agreement with an MSO, it’s a ...
For TiVo, which has yet to land an agreement with an MSO, it’s a chance to mount a drive for new customers: The company will give away 40 GB Series 2 PVRs today (Fri.) to Comcast customers who bring…
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their cable bills and a gift for The Family Giving Tree charity to its hq. The giveaway will run 11 a.m.-1 p.m., or until the supply runs out, and will be limited to one recorder per household. Service fees aren’t included in the giveaway, which is only for first-time TiVo owners. TiVo typically charges $199 for the recorders and a $12.95 monthly fee. The company is also in the midst of a $100 mail-in rebate promotion for its recorders that lasts until Jan. 1. This is the first time TiVo has given away recorders in a holiday promotion -- and it’s a jab at Comcast. The MSO has been promoting its PVR service in the Bay Area with a $9.95 monthly fee, but through a series of miscues, customers were told that the service wasn’t available yet or that there was a shortage of recorders, the San Jose Mercury News reported. Giveaways aren’t new for TiVo. In 2000, the company hosted an essay contest in which it gave away recorders to winners.