AOL chose Carat Interactive, Atmosphere BBDO and The Martin Agenc...
AOL chose Carat Interactive, Atmosphere BBDO and The Martin Agency to market its newly free portal, AOL.com. Carat will handle search marketing, working to improve AOL’s chances of content landing in search results “organically,” plus buying links on search…
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pages. AOL and Carat jointly have done some of this already. Atmosphere, an AOL partner since 2002, conceived and created the online ad platform, with OMD handling media buying. Martin will handle advertising for newspaper, magazine, outdoor, TV and radio spots in the fall, with Initiative buying media.