In 2005, 23.9 million consumers will search online for wireless s...
In 2005, 23.9 million consumers will search online for wireless services, up 72% from last year, said Yahoo Search Marketing and Compete. Two in 3 consumers (66%) said they have no preferred service provider in mind before searching online…
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and evaluate 2 or more before purchasing. Searchers reaching the websites of the top 5 wireless carriers -- Cingular, Nextel, Sprint, T-Mobile, Verizon Wireless -- are 3 times likelier to sign up for online self-care than other customers landing there through search. The study, which analyzed the behavior of 2 million Internet users, also surveyed 785 Internet users who used search engines to help make wireless purchases in the last 12 months.