Viacom, set to split off its CBS unit, would suffer under a famil...
Viacom, set to split off its CBS unit, would suffer under a family tier structure pushed by some lawmakers and FCC Chmn. Martin, said an analyst. Industry may unveil details on such a tier today (Mon.), cable sources told…
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us last week (CD Dec 9 p6). “Concern regarding a ‘family’ tier of cable networks lends some uncertainty to growth potential at new Viacom,” wrote Stanford Group’s Fred Moran in an investor bulletin: “Should enough cable TV subscribers opt for a family tier which excludes MTV and VH-1, both subscription and advertising revenues at the Viacom cable networks could be impaired.” Shares of the split-off Viacom unit have risen since they began trading separately (CD Dec 6 p12), while CBS has declined, said Moran.