MTV Networks and Amp'd Mobile partnered to deliver content to the...
MTV Networks and Amp'd Mobile partnered to deliver content to the young adult market, the firms said Wed. MTV will provide content, drawing from subsidiary channels Comedy Central, MTV, VH1, CMT, MTV2, TV Land, Spike TV and iFILM. Amp'd…
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will carry the content over the EVDO it leases from Verizon, which had its soft launch today (Thurs.). The firms also said they will develop a joint, co-branded marketing scheme.