NTCA has gone ‘country’ in its latest pitch for Universal Service...
NTCA has gone “country” in its latest pitch for Universal Service Fund provisions in the Senate telecom bill (HR-5252), which awaits floor action. The group put up a western-themed website featuring a movie with faceless, Lego- like characters clasping…
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cellphones while they ride horses. “Phone, Phone on the Range,” sings a hillbilly voice accompanied by guitar. The song -- to the tune of “Home on the Range” -- laments the “big price to pay for staying connected out here.” NTCA is hoping the video will get on YouTube; it’s part of a viral marketing approach the organization is using to get its message out, a spokeswoman said. An N.D. company produced the clip, she said.