The Mobile Mktg. Assn. issued a 3rd update of its Mobile Advertis...
The Mobile Mktg. Assn. issued a 3rd update of its Mobile Advertising Guidelines, prodded by “constantly changing network speeds, handset capabilities and operator specifications.” Changes were by the Assn.’s Mobile Advertising Committee, set up last year, chaired by Sprint…
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and Third Screen Media executives and including members from wireless carriers, “technology enablers,” agencies and content providers. Ads on mobile devices should be available in 4 sizes: 305 by 64 pixels for a handset with an approximate screen size of 320 by 320, such as a Treo 700p; 215 by 34 for a 240 by 320 screen (Samsung MM-A900); 167 by 30 for a 176 by 208 screen (Motorola Razr); and 112 by 20 for a 128 by 160 screen (Motorola V195). The guidelines offer specifications for landing pages by type -- standard, e-mail opt-in, click-to-call, messaging opt-in and location finder -- with 6 lines of text and 32 characters per line allowed before a user must scroll.