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PC game technology company DISCover is confident it will land dea...

PC game technology company DISCover is confident it will land deals with major publishers for the “1-Click Buy-N-Play” concept it’s introducing at CES, it said Thursday, not naming prospective partners. DISCover is working with 30-plus publishers, including Codemasters, Disney,…

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Eidos, Encore, Her Interactive, NCsoft and Strategy First, plus others it can’t name, a spokesman said. The 1-Click Buy-N-Play technology allows PC gamers to buy, install, and play PC games with “just one click of the mouse, making it the easiest and most convenient way to purchase PC game downloads,” it said. The technology works with DISCover’s Hardcore White-Label Gaming System platform that powers game downloads by core gamers, InstaPlay desktop client software installed on “millions” of Alienware, HP and Sony PCs, and DISCover’s catalog of “more than 1,700 PC titles,” the company said. A beta of the new technology was expected to launch this month, with full launch expected in January, DISCover CEO David Ferrigno recently told Consumer Electronics Daily. Initial response from DISCover partners has been enthusiastic, Ferrigno said. The “biggest response was from a large retailer of digital content” that he wouldn’t identify. DISCover, which exhibited at CES before, is among game companies taking part in the show this time, along with Sony Online Entertainment, Vivendi Games Mobile and Namco Bandai Games. PC game peripheral maker Saitek, which Mad Catz said last month it’s buying for $30 million (CED Nov 15 p5), plans to showcase its new Cyborg gaming line. Several smaller game peripheral companies plan to exhibit at the show. Sony Computer Entertainment America again will showcase its products at the Sony Electronics booth, but SCEA told us no executives will be on hand. The largest videogame presence at CES is again likely to be Microsoft, which will have Xbox executives on hand to tout the console, with Chairman Bill Gates again giving the keynote on the show’s eve. Microsoft and executives from other game companies are on various game conference panels. But Nintendo again is expected to be a no-show. - - JB