In the NTIA DTV coupon program contract IBM landed last August (C...
In the NTIA DTV coupon program contract IBM landed last August (CED Aug 16 p1), the vendor proposed designing a coupon mailer “such that it stands out among the onslaught of mail any consumer might receive.” IBM’s “solution envisions…
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multi-color highlights and call-to-action statements on the exterior envelope,” its contract proposal said. Instead, IBM is mailing the coupons in a white envelope with the program’s “TV Converter Box” logo in black and white in the return address. “After speaking with experts, it was decided to use the TV Converter Box Coupon Program name and logo on the mailer to make it clear who was sending the mailer but not for it to stand out so much so that it invited the theft of coupons,” an NTIA spokesman told us Monday.