Google will bump down advertisers in search results whose landing...
Google will bump down advertisers in search results whose landing pages aren’t immediately accessible to users who click their ads. Ad placement in sponsored links rides on an advertiser’s “quality score,” now to include “landing page load time,” the…
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time it takes a user to reach an advertiser’s “functional” page, Google’s Inside AdWords blog said. “Interstitial pages, multiple redirects, excessively slow servers, and other things that can increase load times” will hurt an advertiser’s position, since they frustrate users and harm an advertiser’s conversion rate long term, the blog said. Advertisers will have a month to review their sites, using Google’s new load-time evaluations on their keyword-analysis pages, before the company starts applying load-time penalties. The change also means unfriendly sites must make higher minimum bids for keywords, the blog said.