Ultimate Electronics denies Best Buy’s allegations that its “lowest...
Ultimate Electronics denies Best Buy’s allegations that its “lowest prices” ad campaign is false and misleading, Ultimate said in a court filing responding to Best Buy’s April complaint. Best Buy’s lawsuit, filed in U.S. District Court in St. Paul, Minn.,…
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alleged Ultimate violated U.S. and Minnesota deceptive trade practices laws (CED April 21 p1). It sought an injunction forcing Ultimate to scrap the campaign. But Ultimate, “for its own business reasons,” stopped running the campaign before Best Buy sued, it said in its response. Ultimate twice asked the court for two-week deadline extensions to file the response, saying it hadn’t had time to hire lawyers in Minnesota. U.S. Magistrate Judge Janie Mayeron scheduled a July 20 pretrial conference in the case.