FTC Settles False Advertising Charge for Kids Drinks with Priobiotics
The Federal Trade Commission announces the settlement of a false advertising charge involving a drink for kids that contains probiotics. The FTC complaint charged that from fall 2008 to fall 2009, Nestlé HealthCare Nutrition, Inc. made false claims in television,…
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magazine, and print ads that BOOST Kid Essentials prevents upper respiratory tract infections in children, protects against colds and flu by strengthening the immune system, and reduces absences from daycare or school due to illness. BOOST Kid Essentials is a nutritionally complete drink intended for children ages 1 to 13. The probiotics in BOOST Kid Essentials are embedded in a straw that comes with the drink, which was prominently featured in ads for the product.