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FCC Chairman Julius Genachowski shares concerns about “the tone and...

FCC Chairman Julius Genachowski shares concerns about “the tone and tenor” of TracFone commercials on the Lifeline program, he said in an Aug. 11 letter to Rep. Brian Higgins, D-N.Y., released by the commission Friday. The ads “may have trivialized…

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an important government program,” Genachowski said. “The Universal Service Administrative Company will monitor TracFone’s distribution of Lifeline funds to ensure strict compliance with the FCC’s regulations.” Higgins had complained that the TracFone ads indicate the company improperly uses Lifeline dollars to subsidize free cellphones and minutes for families not eligible for those discounts. We couldn’t reach a TracFone lawyer for comment.