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MOFOM Reports on Need to Develop Chinese Brands for Export

China's Ministry of Commerce reports that China needs to raise the proportion of Chinese brands in its exports, to improve the nation's trade quality and efficiency. Chinese brands make up less than 10 percent of China's exports, said Fu Shuangjian,…

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deputy director at the State Administration for Industry and Commerce (SAIC), at the 2010 China Trademark Annual Meeting, which kicked off September 1, 2010. The official noted that excluding overseas invested companies, less than 20 percent of Chinese exporters have registered trademarks in China, while less than 5 percent have registered trademarks abroad, said Fu.