AOL Canada said it gave its home page a makeover...
AOL Canada said it gave its home page a makeover that features “original, premium content with more emphasis on relevant, Canadian news” and more video. The new AOL.ca gives advertisers “more prominent ad opportunities,” including a new brand-focused format that…
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AOL submitted to the Interactive Advertising Bureau, known as IAB Portrait, AOL Canada said. The first advertiser to take advantage of the new home page is BMW Canada, which is running a campaign for its new X1 car using IAB Portrait. The new home page also features “You've Got … ,” a 90-second video message by celebrities and public figures to AOL visitors; “highly visible” links to AOL co-branded landing pages or partner websites; unique ad units offering sponsorship capacity, “in-line video” and other integrated content; and a “high-profile daily cause-oriented platform” that lets partners raise awareness for their causes and connect users with volunteer and donation opportunities. The company said its “premium properties” reach 9.8 million Canadians monthly, counting its recent acquisition of the Huffington Post.