U.S. consumers bought 3.5 million Blu-ray 3D discs in...
U.S. consumers bought 3.5 million Blu-ray 3D discs in the year ended June 21, the format’s first year on the market, said an IHS Screen Digest report. Another 1.7 million 3D discs landed in homes with hardware purchases through bundling…
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deals, IHS said. For 2010-2011, 93 Blu-ray 3D titles were expected for release in the U.S., IHS said. By comparison, 448 Blu-ray titles were released during that format’s first two years in the market, IHS said. A total of 507,293 Blu-ray 3D discs were sold in 2010, IHS said. The major reason for the limited number of Blu-ray 3D titles on the market is the “relatively small quantity” of 3D titles released theatrically in previous years, IHS said. There were 23 theatrical 3D movies released in 2010, but “virtually all the big tent-pole movies” in 2011 are being released in 3D, which should result in an uptick in Blu-ray 3D titles, IHS said. The growing number of titles —- combined with the large installed base of Blu-ray 3D players and 3D TVs —- will drive additional 3D disc sales this year, IHS said. The Digital Entertainment Group has said more than 100 Blu-ray 3D titles will be available by the end of the year.