Nebraska Furniture Mart hired Interbrand Design Forum to draft plans...
Nebraska Furniture Mart hired Interbrand Design Forum to draft plans for its new 546,000-square-foot store in the Dallas area. Interbrand, which has done work for JCPenney, Michael’s and Yankee Candle, designed Nebraska’s store in Kansas City, Mo., which opened in…
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2003. The Dallas location, which is on 433 acres spread across four parcels of land Nebraska closed on earlier this month, is expected to open by 2015, the company has said. Construction is to begin in the spring, the company said. In addition to the showroom, the site will include a 1.8-million-square-foot warehouse and 25,000-square-foot regional office, Nebraska has said. The store, Nebraska’s fourth, following those in Omaha, Kansas City and Des Moines, is expected to generate $600 million to $800 million in annual revenue, company officials have said. The new location won’t result in any changes in Nebraska’s merchandise mix, but it will allow it to test out new store designs including wider aisles, company officials have said. Nebraska had been expected to decide on a new location last year (CED Feb 22/10 p1). The new store will adopt the design of the 51,000-square-foot CE department deployed in Kansas City, which features store-within-a-store displays for Apple, Bose, Harman, Hewlett-Packard and Sony.