MetroPCS launched sales of the first Dyle mobile DTV-compatible Samsung...
MetroPCS launched sales of the first Dyle mobile DTV-compatible Samsung smartphone to prepay customers at $459. The Lightray 4G LTE, available in MetroPCS’s 15 metro markets, is being marketed as part of the carrier’s four 4G LTE rate plans, starting…
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at a $40 monthly fee for 250 MB of data and including 2.5 GB ($50), 5 GB ($60) and unlimited ($70) plans. MetroPCS will sell the phone through its 162 company-owned stores and more than 6,000 corporate and authorized resellers in 11,000 cities and 15 metro areas, including Atlanta, Boston, Dallas, Las Vegas, Miami and New York, the company said. MetroPCS had 9.1 million customers June 30, having lost a net 186,062 in Q2, the company said. The Lightray features a 4.3-inch active matrix OLED with 480x800 resolution, 1 GHz Qualcomm Snapdragon processor, 1,600-milliampere lithium-ion battery with 3.3 hours talk time and 8.3 days standby, 8-megapixel camera, Android 2.3 Gingerbread operating system and 1.37 GB internal memory. It’s to be packaged with a 16 GB microSD card. It weighs 4.9 ounces and measures 5.1x2.6x0.5 inches. MetroPCS chose to launch the first Dyle-branded smartphone because it “meets the needs and wants” of the carrier’s customers, which “over-index” in multimedia and mobile entertainment, a MetroPCS spokesman said. Dyle mobile DTV, which provides free-to-air channels, also “complements” the Rhapsody Unlimited Music and MetroStudio video-on-demand services the carrier offers, the spokesman said. MetroPCS will “put sufficient effort” behind marketing the Lightray to “ensure the phone is visible” online and in stores, said the spokesman, who declined to say whether this will include TV and radio ads. Dyle, which has the backing of Fox, Ion, NBC and Telemundo, is available in 35 U.S. markets.