Analytics firm Neustar launched PageAdvisor, a tool to help marketers...
Analytics firm Neustar launched PageAdvisor, a tool to help marketers provide personalized ads to visitors of heavily trafficked websites and landing pages, the company announced Monday (http://bit.ly/XUZzqQ). PageAdvisor uses Neustar data to “display relevant offers and messages in real time…
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to each visitor -- before any registration information is collected and without compromising user privacy,” the release said. Marketers drive users to websites, but rarely have the information they need to provide personalized advertising experiences once those users get there, said Neustar Senior Vice President-Information Services Dennis Ainge in a statement. “Neustar PageAdvisor solves this problem by delivering offline, predictive insights on virtually every visitor allowing the marketer to continue the conversation in a personalized way that will lead to a higher relevancy and an increase in engagement."