AT&T said it’s partnering with Scanbuy on the...
AT&T said it’s partnering with Scanbuy on the AT&T Mobile Barcode Services platform, which will help businesses launch more “relevant and engaging” QR code-based marketing campaigns. The platform includes tools to easily create mobile-optimized landing pages, create customized QR codes…
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that highlight a business’s signature colors or logo, as well as allow for more advanced QR code-prompted actions, AT&T said Monday. Platform-generated QR codes will be compatible with most mobile QR applications, including the AT&T Code Scanner and Scanbuy’s ScanLife application. The platform will also include analytics data that will help businesses target their campaigns based on age, gender and other demographics, AT&T said (http://soc.att.com/14RMBhy).