Argentina Wine Label Changes Won't Require New COLA, Says TTB
Wine labeling changes to accommodate a new requirement in Argentina will not need a new certificate of label approval (COLA), said the Alcohol and Tobacco Tax and Trade Bureau (TTB) on May 16. The Argentine government recently required that labels on wine in Argentina, including exported wine, bear either (1) the phrase “Vino Argentino Bebida Nacional”; (2) a logo with the phrase “Vino Argentino Bebida Nacional”; or a two-dimensional barcode like a Quick Response (QR) code that provides access to a company website with the logo. TTB considers the information to be additional or optional label information, so the label still has to be truthful, but the agency isn’t requiring a new COLA.
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TTB said the decision not to require a new COLA also applies to the addition of a new neck or strip label solely to satisfy the new Argentine requirement. Additional label changes like repositioning existing label information in order to accommodate the new information must be made in compliance with TTB rules and regulations and may require a new COLA, it said. If two-dimensional or QR barcodes are used, all information viewable from use of the code must comply with all applicable TTB advertising regulations.