Android-powered wearable-device owners are “highly engaged” smartphone users...
Android-powered wearable-device owners are “highly engaged” smartphone users who access a variety of apps and use “significantly more data” than average Android users, according to data from Nielsen. Smart watches are a quarter of wearable devices used by Android users,…
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while fitness trackers are 60 percent, Nielsen said. MHealth (mobile health) devices are 8 percent of wearable owners’ devices, Nielsen said. The average Android owner uses 5.61 GB of data a month, while the average Android owner using a wearable Bluetooth device uses 9.49 GB, Nielsen said. The average data usage for wearable-device owners on Wi-Fi networks is 74 percent higher than that of all adult Android users, Nielsen said. In February, 2.5 million Android users owned a wearable device -- such as a fitness tracker or smart watch -- up five times from September, it said. Wearables owners used their devices an average of 14 times during the month, it said. Data was gathered using Nielsen on-device software installed with permission on roughly 5,000 panelists’ Android and iOS smartphones.