”Who should pay and maintain control of .cable,...
"Who should pay and maintain control of .cable, .broadband, or .HBO?” asked Steve Mace, NCTA systems technology director, in a blog post (http://bit.ly/1sYcol3) Wednesday. “Domain ownership comes at a hefty price,” but “there are many benefits to managing a unique…
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TLD [top-level domain], not the least of which is brand management,” said Mace, who attended the ICANN 50 conference in London last week (CD June 30 p10; June 27 p7; June 24 p7). Mace cited French concerns about .wine at ICANN 50 and its potential for “brand dilution.” “The cable and broadband industry faces similar challenges,” he said. Mace expects to see additional domain issues as ICANN winds down its contract with NTIA and the Internet Assigned Numbers Authority, he said.