LeapFrog started the rollout internationally of the LeapBand,...
LeapFrog started the rollout internationally of the LeapBand, the first wearable activity tracker created specifically for children, LeapFrog CEO John Barbour said Monday on an earnings call. Inspired by Michelle Obama’s “Let’s Move” initiative against child obesity, the LeapBand tracks…
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activity and “encourages and rewards active play and healthy habits with the fun and engagement of nurturing a personalized virtual pet,” Barbour said. “And it also teaches and encourages children to adopt healthy eating habits.” Soccer star Mia Hamm will be the official spokeswoman for the brand, when a “major PR event” kicks off in Los Angeles in early September, said Barbour.