Four in every five Americans associate privacy concerns...
Four in every five Americans associate privacy concerns with wearable Internet of Things connected devices, said Accenture’s Acquity Group e-commerce subsidiary Thursday in a survey report (http://bit.ly/1ohHf3C). But when the company canvassed 2,000 consumers this summer, it found that half…
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would be willing to share personal data collected on wearables with third-party retailers, as long as they're offered some sort of “compensation,” such as a coupon or discount toward the purchase of fitness gear or healthier foods, it said. Only 9 percent said they would be willing to share data with brands for free. “As the connected technology opportunities within the market continue to grow, it’s important for businesses to understand ways to overcome barriers to adoption and create digital device strategies,” the company said. “Brands that do not evolve strategies to mirror consumer expectations will fall short and miss major revenue opportunities moving forward. While incentives are part of the answer, companies must create an understanding among consumers that their devices and personal data are well-protected from security threats. This is where firms can most effectively differentiate their business models."