Broadcasters Unite Against Canal Petition To Exempt Political Candidates From LIFO
The FCC shouldn't stop broadcasters from pre-empting political advertisers using last-in, first-out (LIFO) policies, broadcast companies, associations and affiliate groups said in reply comments in docket 15-24, responding to Canal Partners Media’s request that the commission do so. “The law…
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requires that stations treat candidates as well as they treat their best commercial advertisers -- but stations certainly are not required to provide candidates with better treatment than their best commercial advertisers,” said Media General, echoing NAB, Sinclair and every other entity that filed reply comments. It would be “a mistake” for the FCC to start dictating the way stations sell advertising time, said the ABC affiliates. CBS and NBC affiliate groups also opposed Canal in their reply comments, and nearly all endorsed NAB’s position opposing the change. NAB has acknowledged that the LIFO policies favor commercial advertisers over political candidates, Canal said, pointing to an NAB publication called The Political Broadcast Catechism. Canal also said TV stations haven't been disclosing their LIFO policies to political ad buyers, and disputed that blocking LIFO policies would elevate candidates over other advertisers. “Until someone becomes a “legally qualified candidate,” that person "cannot get in line to establish a position in the LIFO pecking order,” Canal said. “But commercial advertisers can get in the LIFO line whenever they want.”