ADT Teams With LG, Nest as Its Market Share Eclipses Cable, AT&T
ADT unveiled partnerships Thursday with LG and Nest for the connected home space. At its investor day, CEO Naren Gursahaney pegged ADT’s share of the residential monitored security market at 27 percent, versus Comcast at 2 percent, and Time Warner…
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Cable and AT&T at 1 percent each. ADT said it's opening its Pulse platform to third parties with the goal of making Pulse an “open standards-based framework for the secure connected world.” The company has developed new APIs (application programming interfaces) and upgrades to the Pulse platform hoping to accelerate application development, integration and support of third-party services and devices, it said. The upgrades will allow “greater focus and continuous improvements to the Pulse user experience" on mobile, tablet and other Web-enabled devices, it said. ADT Residential President Alan Ferber said the company expects the integration with Nest to drive higher interest in the company’s Pulse automation offering. “This is just the start,” he said, citing future opportunities and other new partnerships. ADT will continue to work with partners Ford Sync, iControl Networks, IF (formerly IFTTT), Intel Security and Life360, the company said. A coming new mobile app will provide a single “intuitive” user experience that’s consistent across smartphones, tablets and PCs as part of ADT’s effort to allow “seamless integration” with the company’s new partners, Ferber said. An activity detail “like a Facebook news feed” will display a running event history showing “how the system has been used, by whom and when,” he said.