Video Advertising Bureau Brings Broadcast, Cable Programmers and Distributors Together
The Video Advertising Bureau is replacing the Cabletelevision Advertising Bureau to unite nearly all broadcast and cable networks with multichannel video programming distributors (MVPDs), raising the bar on research, data and analytics, and expanding the market for ads in professionally…
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produced video content, said VAB in a Monday news release. The organization comprises 110 networks and the 11 largest MVPDs, it said. Leading the VAB will be the team that has run CAB for the past 12 years, it said. Sean Cunningham will be president-CEO; Chuck Thompson, executive vice president; and Danielle DeLauro, senior vice president-strategic sales insights, said VAB.