SK Telecom Selling Bluetooth-Enabled Hybrid LED Bulb/Beacon Technology for Retail Use
SK Telecom is using CSRmesh technology in a range of smart LED lightbulbs that double as Bluetooth Smart beacons to create an intelligent CSRmesh network for stores. A virtually unlimited number of smart lightbulbs can be controlled and networked in…
Sign up for a free preview to unlock the rest of this article
If your job depends on informed compliance, you need International Trade Today. Delivered every business day and available any time online, only International Trade Today helps you stay current on the increasingly complex international trade regulatory environment.
a retail store to enable location-based shopping offers and other targeted information to be sent to smartphone users in precise locations in the store, said ​CSR. The bulbs, which fit into a building’s existing lighting fixtures, are fitted with a module based on the CSR1010 chipset, it said. CSRmesh enables Bluetooth low-energy (LE) devices to receive and act on messages and to extend the range of the Bluetooth LE network by repeating the messages to surrounding devices, it said. Current in-store beacon systems require the installation of wireless sensors around a store, which Anthony Murray, CSR senior vice president-business group, said is expensive and time-consuming. Adding the beacons to light bulbs -- the first such implementation -- offers “complete coverage” because light fixtures are already spread evenly throughout a store, said Murray. The LED beacon relies on a permanent main power supply so the service provider doesn’t have to manage the power needs for individual battery-powered beacons, said CSR. The SK Telecom smart LED beacon technology includes LED lightbulbs, the CSRmesh v1.2 protocol layer with beacon capability, and iOS and Android mobile support, it said.