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Best Buy Named Exclusive Retailer for 360fly VR Action Camera

Best Buy began taking pre-orders for the 360fly action camera as part of an exclusive in-store and online retail partnership. Manufacturer 360fly bills the device as the only single-lens camera capturing stitchless 360-degree video with interactive and virtual reality viewing…

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capabilities. The 360fly shoots 240 by 360-degrees of seamless, HD-quality video, the company said. Viewers can immerse themselves within the video by clicking and dragging or swiping on any mobile device, it said. Users can upload footage for editing via 360fly Android and iOS mobile apps, allowing them to shoot, edit and share content without a PC, it said. The camera is water- and shock-resistant. Best Buy will sell the $399 camera in about 900 stores starting in mid-September.