Comcast Invests in BuzzFeed, Acquires This Technology
Comcast made a $200 million stake in BuzzFeed and purchased screen technology company This Technology in two separate transactions announced Tuesday. The BuzzFeed investment by Comcast's NBCUniversal will let the two collaborate on TV content, motion pictures and the Olympics…
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and to have joint partnerships with ad agencies and brands, BuzzFeed said. The This Technology acquisition fits into Comcast's efforts as the broader industry moves "to an all-IP environment," the business said. Financial terms were not disclosed.