Streaming Media Devices Result in More Video Watching on TV, Parks Says
U.S. broadband households with a streaming media device watch more video on TV than those without, said Parks Associates research released Tuesday. Streaming media device owners watch 22 hours a week, six of that Internet video and eight hours of…
Sign up for a free preview to unlock the rest of this article
If your job depends on informed compliance, you need International Trade Today. Delivered every business day and available any time online, only International Trade Today helps you stay current on the increasingly complex international trade regulatory environment.
broadcast TV, compared with 18 hours a week for non-owners, though non-owners watch more broadcast TV -- 10 hours a week, Parks said. Streaming devices, along with more over-the-top video options, have "altered the video environment, demanding new business models in advertising, content creation, and video subscriptions," said Brett Sappington, Parks director-research, in a statement.