Sinclair Reaches Deal With Marketron
Sinclair Broadcast signed a multiyear contract with Marketron to use location-based advertising for Sinclair’s stations’ mobile platforms, said Marketron in a news release Tuesday. Marketron's service already is used by “over 60 Sinclair stations across 30 markets,” it said. The…
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service allows location-based targeted ads, it said: “All company stations are expected to implement it by year-end.”