Ad Industry Probe Recommends Charter Drop Some DirecTV Claims
The National Advertising Division says Charter Communications agrees with it that some broadcast ads targeting AT&T-owned DirecTV's offerings and pricing should be pulled as unsubstantiated, NAD said. In a news release Monday, the investigative unit of the ad industry’s self-regulation…
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system said Charter could support claims in the series of commercials challenged by DirecTV that referred to the satellite company's promotional pricing. The ads featured comic actor Kevin Nealon as captain of a "'Satellite TV Headquarters' space station." Charter didn't comment.