NAB Unveils Consumer Education Website on Repack Channel Changes
NAB launched a consumer education website about TV channel changes connected with the post-incentive auction repacking process, said a news release Wednesday. “The website is part of a consumer education campaign to keep viewers apprised of channel changes during the…
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repack’s 39-month timeline.” The site has sections explaining the repack, links to FCC explainers, lets users know when they will have to rescan their TV tuners, and lets them sign up for mobile alerts to do so. “NAB is devoted to working with Congress, the FCC, the wireless industry and third-party groups to keep the public informed throughout this enormously challenging undertaking,” said President Gordon Smith. NAB will release “tools" for local stations in coming weeks, including “talking points, sample scripts and crawls and even automated phone messaging,” the group said.