FTC Amends Guide on Automobile Fuel Economy Advertising Claims
The Federal Trade Commission is amending its “Guide Concerning Fuel Economy Advertising for New Automobiles” to address prevalent advertising claims and harmonize the guide with current Environmental Protection Agency and National Highway Traffic Safety Administration fuel economy labeling rules, the…
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FTC said. The updated guide includes a new “list of general principles to help advertisers avoid deceptive practices and detailed examples to illustrate those principles,” as well as information on alternative fueled vehicles. The changes take effect Oct. 19.