MoviePass, IHeartRadio Partner on $30 Movie-Streaming Music Promotion
Movie theater subscription service MoviePass teamed with iHeartRadio on a $29.95 subscription offer. Participants get a limited MoviePass membership to see four 2-D movies a month for three months and an extended three-month free trial of iHeartRadio’s All Access on-demand…
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offering. The deal lets the companies reach a broader audience, said Ted Farnsworth, CEO of MoviePass parent Helios and Matheson Analytics.