Spanish Broadcasting System Condemns Nielsen Shift in Los Angeles
A move by Nielsen to change the way it measures audience data in Los Angeles will “disproportionately exclude Hispanic-listener households” and is seemingly “discriminatory,” Spanish Broadcasting System said. Nielsen is removing some homes from its Los Angeles Portable People Meter…
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panel to protect data integrity, a Nielsen spokesman emailed. “An internal review concluded that these homes did not meet our data quality and integrity standards.” The ratings sample for Los Angeles is still representative of the market, the spokesperson said. “The restated ratings and rankings reports are, in SBS’s view unreliable, and inaccurately suggest that Spanish-language stations have dropped from top 5 rankings to number 15 or lower,” SBS said. “This cannot stand.”