Data Plus Math, Verance Sign Pact to Deploy Aspect Watermark for ATSC 3.0
Media measurement company Data Plus Math signed a “preferred partner agreement” with Verance to deploy Verance’s Aspect audio watermark technology as an “analytics and attribution measurement” tool for stations adopting ATSC 3.0, they said Wednesday. This “will introduce a Next…
Sign up for a free preview to unlock the rest of this article
If your job depends on informed compliance, you need International Trade Today. Delivered every business day and available any time online, only International Trade Today helps you stay current on the increasingly complex international trade regulatory environment.
Gen TV compliant multi-touch, multi-TV approach to attribution and help local programmers better analyze and monetize their inventory,” they said.