Kidvid Opponents Putting Revenue Ahead of Children, O'Rielly Says
Opponents of proposals to relax kidvid rules are asking the FCC to put what’s best for programmers over the needs of children, Commissioner Mike O’Rielly told the Kentucky Broadcasters Association Tuesday. “A chief opponent of these proposals fears a transition…
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to multicast channels because it would lose 98 percent of its advertising revenues,” O’Rielly said. “One of the original purposes of the Children’s Television Act was to limit the amount of advertising towards children.” Removing rules requiring kidvid content on multicast streams “would certainly transition our focus on children’s programming from quantity to quality,” O’Rielly said, in remarks posted Wednesday. “I remain open-minded and will only move forward on a proposal that strikes the important balance of protecting children viewers, modernizing our rules, and providing flexibility.” O’Rielly said the post-incentive auction repack appears to be proceeding smoothly, and the FCC should change rules to acknowledge the increasing competition in media.