Walmart Looks to Drive More Customer Engagement Through Interactive Video
Walmart announced a strategic entertainment joint venture with interactive video technology company Eko to develop original content to “connect with customers in new and more meaningful ways,” it said Thursday. Eko CEO Yoni Bloch said “all forms of media are…
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personalized except for live action video,” and Eko’s mission is to accelerate video’s evolution. Scott McCall, Walmart U.S. senior vice president-entertainment, toys and seasonal, said the collaboration W*E Interactive Ventures is part of an overall entertainment ecosystem Walmart is building, which includes physical and digital video presence in stores and on websites via the Vudu digital platform, Walmart eBooks platform and with Rakuten Kobo. Eko received prior funding from Sequoia Capital, Intel Capital, Warner Music Group, Samsung, Walmart and others, and has more than 15 patents. Walmart agreed to participate in Eko’s next funding round.