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IBM Expects 4.8% Holiday Growth, Including 15.2% Rise in ‘Consumer Appliances’

IBM forecasts 4.8 percent year-over-year holiday-selling-season growth across the retail industry this year, compared with 4.2 percent sales growth in 2017, said the company Wednesday. “Consumer appliances,” including electronics, will lead all product categories this year with 15.2 percent projected…

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growth over 2017, it said. “Weather conditions will affect what people buy and when,” said IBM. Milder conditions will mean lower demand for snowblowers and cold-weather apparel, higher demand for electronics and toys, it said.