Smart-Speaker Ownership Through December Jumped 78% From 2017, Says NPR
NPR estimates 53 million U.S. adults own at least one voice-activated smart speaker, and smart speakers owned through December increased 78 percent year over year, it said Monday. Edison Research canvassed 1,002 respondents by phone for NPR just after Christmas…
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and found the average smart speaker home now owns 2.3 such devices, up 35 percent from an average 1.7 the same time last year, it said. Other findings: (1) 52 percent of all U.S. smart speaker owners report using their device daily; (2) an estimated 14 million people in the U.S. got their first smart speaker in 2018; (3) roughly 8 percent of the U.S. population took ownership of a smart speaker between Black Friday and New Year’s Eve.