EPA Refreshing Marketing Approach to Spur Smart Thermostat Adoption
The EPA is taking a “fresh approach” to promoting Energy Star-certified smart thermostats, it said Monday, targeting eco-conscious homeowners who haven't switched from programmable to smart devices. The agency’s promotional creative will lead with environmentally focused messaging with the themes…
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“A Perfect Climate Inside and Out” and “Perfect for Everywhere You Live,” it said. Media will include display and video advertising; paid social on Facebook, Instagram and Twitter; paid search; content marketing; and a conversion-focused campaign landing page, it said.