DOJ Should Change Policy on Broadcast Ad Market, Says Free State Foundation
The DOJ should “finally recognize” that radio, broadcast TV, cable and digital advertising “now operate in the same market,” said Wichita State University Institute for the Study of Economic Growth Executive Director Theodore Bolema in an article Monday for the…
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Free State Foundation. Bolema is also a member of FSF’s academic advisory board. DOJ’s workshop on broadcast advertising competition (see 1905030058) and stated willingness to examine the issue are welcome developments, Bolema said. Dividing the market by platform “no longer makes sense,” Bolema said. “DOJ needs to alter its past practice to account for the realities of competition and convergence in today's marketplace.”